The Lean Startup

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”

– Eric Ries, author of The Lean Startup

The purpose of a startup is to produce validated learning that helps to build a sustainable business.

  1. State your hypothesis
  2. Design your MVP experiment
  3. Optimise relentlessly (this ain’t no fair test)
  4. Conclude whether to persevere or pivot
  5. Repeat until you have a sustainable business