Ben Barbersmith

runner · developer · entrepreneur


— Last updated on Jun 17, 2021

I’m juggling a lot right now.

I’m trying to be a great dad to a 4 month old son and 2.5 year old daughter. I’m trying to be a good husband to my wonderful wife of 4 years. And I’m trying to grow my own software business to give us financial independence… while also extending our financial runway with consulting work.

Oh, and we’re in the midst of moving house! We’re currently waiting for the solicitors to finish their mysterious processes so we can sign a contract and get a moving date.

So you could kinda say I’m busy.

On a good day, I’m currently getting around 6 hours of decent work done. But I’m staying flexible and we’re taking a ton of mini vacations to see family and relax now that lockdown restrictions are easing.

When I am working, I’m focussed on three things…

Building and selling my B2B SaaS product

Building and selling Observant. Observant finds and prioritises missed revenue opportunities for YouTube content owners. If that elevator pitch doesn’t mean anything to you, don’t worry — I’m targeting a super niche B2B audience.

I started building Observant in December 2020, and within 2 months I had already passed $20k in sales. This feels like a huge opportunity, and I’m excited to see how far I can take it.

Consulting to extend our financial runway

I currently do a variety of consulting work for amazing companies like Merlin, Undeco, and Levellr. The work includes:

If you’re interested in working with me, check out the recommendations from my clients on LinkedIn and drop me an email.

Building a new course in public

See SQL for Humans or this blog post for details.

What else am I up to?

In addition to parenting and working on my businesses, I’m currently spending time: